The campaign hero — prize value at full scale with the co-brand lockup. The offer and the brands in a single read.


Ahlibank came to DOTSPACE for Ramadan 2023 with a product offer that had genuine value: 50,000 Qatar Airways Avios for 30 winners — real aspiration in a market obsessed with airline miles and travel upgrades. The brief was to make the campaign feel as premium as the prize.
The visual challenge was a collision of brand worlds: Ahlibank's clean corporate identity, Qatar Airways' aerodynamic luxury aesthetic, and Ramadan's traditional warmth — three visual languages that do not naturally coexist. The system had to honor all three without collapsing into a compromise that served none of them.
Qatar Airways co-branding — both marks at equal presence on all campaign materials.
Ramadan aesthetic requirements without sacrificing the campaign's product-focused clarity.
A prize mechanic (50,000 Avios · 30 winners) that had to read as a headline across every format.
New customer acquisition framing — the campaign targets non-Ahlibank customers, requiring a welcome register.
Bilingual execution: Arabic and English in Ramadan visual contexts.
Ahlibank and Qatar Airways on the same visual axis. The lockup is the design problem — two strong brands, one campaign surface.
The prize value gets display treatment — it is the secondary headline. Burying the number in supporting copy would have defeated the brief.
The primary palette warmed with Ramadan amber. Qatar Airways burgundy enters only through the co-brand mark — not the field color.
3D-rendered product imagery in Blender gave the campaign a photographic quality without commissioned photography overhead.
Reversed hierarchy would have buried the offer. The prize leads; the brand credentials what follows.
The campaign hero — prize value at full scale with the co-brand lockup. The offer and the brands in a single read.

Arabic and English campaign pair — the bilingual execution under equal visual weight across both formats.


Two brands, one campaign, one Ramadan. The lockup is where both earn their place.
In-branch display — the campaign as an environmental welcome to customers arriving at the point of acquisition.

Digital social formats — the system compressed without losing the prize mechanic or the co-brand relationship.



